ICYMI: Politico: Why this swing seat House member is doubling down on Trump’s megalaw
August 21, 2025Thursday, August 21, 2025
Pearl River, NY… In case you missed it, on Monday, Nick Reisman at Politico reported on Lawler for Congress unveiling a 5-figure digital ad campaign promoting the wins delivered for middle and working-class families in the One Big Beautiful Bill.
Politico: Why this swing seat House member is doubling down on Trump’s megalaw
Rep. Mike Lawler is releasing a series of ads highlighting aspects of the law as Democrats look to flip his seat.
By Nick Reisman
NEW YORK — Republican Rep. Mike Lawler is betting big on President Donald Trump’s controversial megalaw — embracing the tax-and-spend package with a series of five ads as he runs for reelection in a pivotal swing district.
The commercials represent the first time that any House Republican — no less a vulnerable one like Lawler — is touting the measure on the airwaves directly to voters, according to the House GOP’s campaign arm. And he’s focusing on Medicaid provisions in the law that he expects will prove popular, countering Democratic attacks over health care spending cuts.
“The reason why Democrats are messaging the way that they are is because they’re trying to frame this as they often do — class warfare — as opposed to the specifics,” Lawler said in an interview. “It’s important as we head toward next year to not lose the message on this, but actually explain it to voters in a way that they understand.”
The tactic is a gamble for a battleground district lawmaker whose election next year is considered crucial for maintaining GOP control of the House. If successful, the move stands to become a national blueprint for selling voters on the sweeping legislation, which polling suggests is broadly unpopular.
Lawler will unveil the ads today, which trumpet the measure for having “strengthened the Medicaid program” through work requirements for adult recipients and prohibiting undocumented immigrants from “ripping off New York taxpayers.”
A different ad highlights lifting the cap on state and local tax deductions from $10,000 to $40,000. The change is a key measure that blue state Republicans, including Lawler, pushed for in negotiations. Another ad touts an increase to the child tax credit and eliminating taxes on Social Security for many recipients — all framed as a way to address affordability concerns.
In another spot, Lawler says he voted for the legislation “because it invests in Main Street, not Wall Street” by lowering federal tax rates and making it easier for businesses to be passed down.
Lawler’s campaign said about “five figures” will be spent on the ads, which will appear on digital platforms like YouTube.
He believes Republicans need to set the terms of the debate now, more than a year before the midterm elections.
“You have to be on offense, you have to be explaining what you did and why and articulate the case,” Lawler said. “The progressive left is never going to support anything Republicans do. I had folks booing tax cuts, but they’re going to benefit from it as well. It comes down to the middle and where does the middle fall.”
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